What or who do we fear the most? In a world that is largely driven by fear, it makes sense to probe the nature of this fear, and what keeps us up at night.
Our perception is that when one fear is alleviated, another will rise to the top. Human nature will never allow us to live in a non-fear state. But our goal need to be a world with a optimal fear index, free our minds to work on important things, like creating new things for people to fear.