Health Concerns Impact Alcohol Consumption

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Wine is generally perceived as a healthier alcoholic drink.

Health concerns have impacted alcohol consumption in Europe with perhead consumption peaking in 1975 and falling subseuently. Boozing has fallen in France, Germany, Italy, The Netherlands, Spain, the UK, as well as Japan and many other countries. The trend is likely to continue for the next five years according to a new report, “Innovations in Healthier Alcohol Drinks: Healthy Positioning Strategies, Case Studies and Future Opportunities” released by Research and Markets.

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