Video Games are the Hot New Ad Space

Video Games are the Hot New Ad Space

Video-game advertising comprises a number of different segments, and they are all seeing plenty of action. Overall, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.

In-game advertising spending is buoyed by a vibrant video game industry that is enjoying unprecedented growth. eMarketer projects that video game software and hardware sales will increase to $21 billion in 2012.

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