Future of Retail – Thinking Outside The Box


In his keynote address Monday morning at RSPA RetailNOW 2009, futurist Glen Hiemstra provided an in-depth look at the U.S. economy. Specifically, Hiemstra gave attendees a variety of data points which provide indications as to when the economy will recover (“real recovery should occur by the fourth quarter of 2009”) and what factors will play a part in that recovery. He went on to explain that from 2000 to 2008, we were living in a “make believe economy” that we couldn’t sustain forever. Now, the economy is correcting itself. So, what should today’s VARs (and businesses in general) be doing today to be poised for success during the recovery?

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The Future of Advertising

Futurists Glen Hiemstra and Gerd Leonhard on the Future of Advertising

Advertising has always been something we suffered through, particularly in such passive activities as television watching. On the other hand, online advertising has become more context sensitive. Glen and Gerd discuss how this new model will continue to grow in the future as a better way to reach consumers.

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