What does 2011 have in store for the PR industry?
The past decade has been rough on the media industry. As media consumption has shifted online, many print publications have struggled to adjust their editorial approach, advertising infrastructure and revenue models to accommodate a rapidly changing readership. During this time, quite a few online-only news sites also entered the market. With no legacy advertising infrastructure to deal with, lower overhead costs and startup agility, these new competitors began to attract viewers — and ad dollars — from traditional publications. Many publications have had to downsize, and reporters must now cover more beats and file more stories than ever before…
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