Is owning a Toyota Prius in your genes?
A study on twins in the Journal of Consumer Research found that various consumer preferences are strongly heritable. These included likings for products as disparate as science fiction movies and hybrid cars.
Is owning a Toyota Prius in your genes?
A study on twins in the Journal of Consumer Research found that various consumer preferences are strongly heritable. These included likings for products as disparate as science fiction movies and hybrid cars.