How to do you find the video you want to watch online?
A March 2008 Synovate study sponsored by ClipBlast! found that when it comes to finding online video, search takes a backseat to unaided navigation (also known as discovery) and content recommendations.
When US Internet users were asked how they found video on the Internet, 28% of respondents with a preferred method cited discovery. Recommendations from friends followed closely behind with 27% and search engines were chosen by 22%.