Too Good To Be True – LifeLock Simply Doesn’t Live Up To The Hype
Todd Davis’s identity has been stolen at least 13 times. Davis is CEO of LifeLock, a company that sells anti-identity-theft services, and their ads feature Davis’s Social Security Number (because their service works so well he can afford to publicize his SSN without being compromised. Collection agencies across the country are trying to get him to cough up for debts that other people have racked up with the SSN they cleaned from the ad.
LifeLock has already been fined $12,000,000 by the FTC for deceptive advertising!