MySpace to Offer HyperTargeting Ad System

MySpace to Offer HyperTargeting Ad System

Rather than giving everyone the full-sex treatment with its ads,
MySpace wants to create ads that are more relevant to its readers

MySpace will give users the option of whether they want to participate in a targeted advertising system that mines their profile’s information, a senior company official said on Tuesday.

MySpace’s HyperTargeting system will look at a person’s interests listed on their public profile and then classify the user into particular interest-specific categories, said Travis Katz, senior vice president for MySpace International.

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