Study: Women Gaining Ground In Family Decision Making

Study: Women Gaining Ground In Family Decision Making

One small sign of a larger social shift

Count this as another busted myth of modern times: In family life, the husband always wields the television remote. Lately, the wife is just as likely to be changing the channels. A poll released yesterday by the Pew Research Center showed that 21st century couples share decision making in many aspects of American family life, and nowhere is that equity greater than in front of the household television. The poll found that 27 percent of people say women control the remote; 26 percent say that men do; and 25 percent say the couple decides together.

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Making Money from Online Video

Making Money from Online Video

Turning those video clips into money

The recent “Online TV and the Future of Digital Video Advertising” study from The Diffusion Group estimates current CPMs for user-generated video at $15, with CPMs twice that for short-clip video and $40 CPMs for long-form video. All three CPMs will rise gradually through 2013, according to projections from the research firm.

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