Marketing to Influentials

Marketing to Influentials

Bloggers are becoming an increasing influential part of media

Practically anyone can start a blog—about whatever interests them. As a result, there are millions of blogs, many covering niche avocations and including product recommendations.

Since many consumers refer to blogs when making purchase decisions, marketers are experimenting with new ways to influence these consumers. Rather than just advertise on blogs, they’re marketing directly to bloggers.

In 2007, nearly seven out of 10 respondents to a Manning Selvage & Lee survey indicated that targeting influentials—which certainly includes bloggers—was a tactic they already used or planned to use.

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