Billboards That Watch the Watchers

Billboards That Watch the Watchers

Rick Rivera, left, and Nathan Lichon spot the sneaky little cameras in an electronic billboard in Manhattan

In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.

Billboards are a different story. For the most part, they are still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.

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Podcast Market Growing One Niche at a Time

 Podcast Market Growing One Niche at a Time

Podcasting is a growing form of media with loyal niche markets

Although there are a few highly-rated podcasts with more than 100,000 listeners/viewers, most podcasts have far smaller audiences, highly-focused on niche interests. 

According to long-tail theory, these targeted audiences should be especially valuable to advertisers and marketers. Although the audiences are small, each listener or viewer is very interested in the subject, and the audiences should therefore carry commensurately higher ad pricing.

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Consumers Demanding “Green” Products

Consumers Demanding “Green” Products

Demand for “green” products continues to grow

A February 2008 survey sponsored by DoubleClick found that 60% of US adults who make online purchases say that it is very or extremely important to them that a company is environmentally conscious.

Almost half of those who make online purchases said they specifically search for environmentally-friendly products at least some of the time.

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The Thing About ‘Free’

 Seth Godin on the topic of FREE

Seth Godin:   I posted an internship yesterday. The idea was to combine the “you pay to come” model of summer camp with the “we pay you to do low level work” of an internship to create a learning experience for students that was, split the difference, free. I felt like a free program would represent a combination of our effort and the interns.

Free, though, is not the average of paid and paid for. Free is something entirely different.

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