Futurist Thomas Frey – Imagine yourself walking through a shop, wanting to know more information on a particular product. You pull out your phone, point it at the product and click a button, instantly revealing a page with product information, links to product reviews, and places to purchase it online. Pressing another button you are given options for purchasing it online and having it delivered to your home. Since you are already in a retail store, you could purchase it there if the price differential isn’t too great.
But the shopping experience isn’t necessarily confined to a store. If a person walks by on the street and you just happen to like the jacket they are wearing, just aim your phone, point and click. You can see the same jacket displayed on your screen in a variety of colors and styles, with your ability to complete the purchase transaction only a click or two away.