Mobile TV to Drive Mobile Ad Spending

 Mobile TV to Drive Mobile Ad Spending

Mobile TV will drive advertising spending in the hand-held market

Juniper Research forecasts that by 2013, worldwide mobile advertising spending will reach almost $7.6 billion, up from just over $1 billion in 2008.

Text message advertising currently accounts for the largest share of mobile advertising with $335 million spent in 2008, but as mobile TV services proliferate, SMS advertising spending will rise to only $2.5 billion by 2012.

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