Cable TV Subscriptions Drop But Cord Cutting is Not Completely to Blame

woman-cutting-the-cord

There are other factors attributing to the drop in cable tv subscriptions as well.

A new report shows that cable television companies lost 741,000 customers between July and September, representing the biggest quarterly drop ever since the media research firm SNL Kagan began compiling the statistics 30 years ago.

 

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Retail Shoppers Check the Web First

 Retail Shoppers Check the Web First

Shopping is becoming more complicated

While some consumers in the US are shopping online to avoid driving, even those visiting stores in person are hitting the Web first.

Eight out of 10 respondents who had recently made consumer electronics purchases in a brick-and-mortar store said they had visited the store’s Website first, according to a May 2008 Nielsen Online survey. More than one-half said they purchased from the retailer on whose Website they had spent the most time.

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