Will Marketers Tighten Up on Google Ad Spending?

Will Marketers Tighten Up on Google Ad Spending?

The latest data from comScore showed that clicks on ads placed on Google didn’t change much from January 2007 to January 2008. Clicks were actually down 12% from the last three months of 2007.

Clicks on Yahoo! ads also fell 3% from the fourth quarter, but it was Google that got all the unwelcome attention, including a stock price dip to about $450, down from about $740 in November.

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Online Sports Videos to Drive Online Video Growth

Online Sports Videos to Drive Online Video Growth

Screen Digest anticipates that sports content will be the single biggest driver of online video consumption in the US and UK, much in the same way that it was a driver of pay-TV adoption.

The number of online sports videos watched will more than double in both the US and UK over the next five years. By 2012, 10.8 billion sports videos will be served online in the US and 1.2 billion in the UK.

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People Spend Twice as Much Time Online as Watching TV

Ever since US Internet usage became widespread, marketers have been tracking online usage to see if Web time was coming at the expense of TV time.

Now, IDC has found that Internet is the medium on which US online users spend the most time–32.7 hours per week, almost twice as much as they spend watching television. The data was collected in September and October 2007.

Now, People Spend Twice as Much Time Online as Watching TV

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