Reinvention Of The Ketchup Packet

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My entire life, the ketchup packet has remained a constant. Its saw-tooth edge and slightly bulbous form, enclosing not nearly enough ketchup, is something that, like a grand oak of food package design, you expected never to change. Well, my friends, Heinz has taken the extraordinary step of replacing a product everyone has been satisfied with for decades. And they may have actually improved it.

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