Soccer mom in decline
Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in influence and even as a key swing vote. New preliminary 2008 census figures show that the percentage of households with their own kids under 18 has hit a record low of 30.7%. This is in sharp contrast to the situation in 1960, when nearly a majority (48.9%) of households had such children.
Continue reading… “The Soccer Mom Is Declining”
