Local shoppers seach online first
The overwhelming majority of US Internet users research online to find local products and services, according to the “User View Wave VII” from BIA/Kelsey and ConStat. The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.
Continue reading… “90% of Local Shoppers Search Online First for Nearby Businesses”