The Soccer Mom Is Declining

soccer-mom

Soccer mom in decline

Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in influence and even as a key swing vote.  New preliminary 2008 census figures show that the percentage of households with their own kids under 18 has hit a record low of 30.7%. This is in sharp contrast to the situation in 1960, when nearly a majority (48.9%) of households had such children.

 

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