Web Video Ad Spending Set to Grow Worldwide

 Web Video Ad Spending Set to Grow Worldwide

YouTube and NBC Olympic coverage are only part of the online video story. It is a worldwide phenomenon predicted to generate $4.5 billion in 2012, up from $1.2 billion in 2008, according to In-Stat. The research company said the technology’s mainstreaming would drive growth in what was once a plaything mainly for students and young adults.

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Women Losing Enthusiam for Shopping

Women Losing Enthusiam for Shopping

 Hmmm, perhaps all of their closets have finally filled up

A “Frank About Women” online survey found that US women are losing enthusiam for shopping and are spending less.

Few women—just 15% of those surveyed—said they found inspiration and ideas when shopping in a store. Only 16% said shopping provided an escape from the world and 12% said store environments stimulated their senses.

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Mobile TV to Drive Mobile Ad Spending

 Mobile TV to Drive Mobile Ad Spending

Mobile TV will drive advertising spending in the hand-held market

Juniper Research forecasts that by 2013, worldwide mobile advertising spending will reach almost $7.6 billion, up from just over $1 billion in 2008.

Text message advertising currently accounts for the largest share of mobile advertising with $335 million spent in 2008, but as mobile TV services proliferate, SMS advertising spending will rise to only $2.5 billion by 2012.

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Chinese Women In Charge of Home Spending

Chinese Women In Charge of Home Spending

Women in China have the overwhelming say in their family expenditure, no matter whether or not they earn more than their husbands, according to a new survey.

In urban families where the wives earned a higher income, 86 percent of families said women took control of the domestic finances, deciding the family’s monthly budget, what the money was spent on and when it was bought. The percentage turned out to be even higher – nearly 90 percent – in families where husbands were better paid.

Men earned more than women in about 69 percent of Chinese families, according to the survey.

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Will Marketers Tighten Up on Google Ad Spending?

Will Marketers Tighten Up on Google Ad Spending?

The latest data from comScore showed that clicks on ads placed on Google didn’t change much from January 2007 to January 2008. Clicks were actually down 12% from the last three months of 2007.

Clicks on Yahoo! ads also fell 3% from the fourth quarter, but it was Google that got all the unwelcome attention, including a stock price dip to about $450, down from about $740 in November.

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