Study Shows Parents Unaware How Much Their Children Make Them Buy

Study Shows Parents Unaware How Much Their Children Make Them Buy

 

The influence children wield over their parents’ purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According to the study by consumer researchers Claus Ebster and Udo Wagner, twice as many purchases in supermarkets are triggered by children than their parents are aware of. The study was published in the internationally renowned Journal of Retailing and Consumer Services.

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FDA Considering Proposals To Sell Genetically Engineered Animals For Food

Super Chicken For Dinner 

Super Chicken strutted a step closer to the dinner table Thursday. The government said it will start considering proposals to sell genetically engineered animals as food, a move that could lead to faster-growing fish, cattle that can resist mad cow disease or perhaps heart-healthier eggs laid by a new breed of chickens.

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Smart Self-Service Scales

Smart Self-Service Scales

Expensive fruit will help you remember the number for expensive fruit

German researchers have developed intelligent self-service scales for supermarkets, able to recognize fruit or vegetables placed on them. The scales automatically recognize the item being weighed and ask the customer to choose between only those icons that are relevant, such as various kinds of tomatoes. The scales are equipped with a camera and an image evaluation algorithm that compares the image of the item on the scale with images stored in its database. Store managers can add items to the database. The scales are now being tested in about 300 supermarkets across Europe.

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