Something Surprising In Every Box

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I bet the post office is going to love this idea “Not!”

SomethingStore.com is a weird and wacky business concept where your order remains a surprise. You pay, they ship you something and the best part is you will have no idea what’s on its way!

I know it sounds like I’m making this up, and even the founders, based in Long Island, New York, state that they aren’t sure whether the idea is brilliant or dumb. No doubt it’s a risky way to start a business, especially when you can’t fully advocate your own idea. But I’d say, based on the testimonials on their website, the creative thinking of these unique minded entrepreneurs appears to be paying off!

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