Valued Taste Buds
The tongue of the chief coffee taster for a worldwide chain of coffee shops has been insured for £10m ($13.95m).
Gennaro Pelliccia personally tastes a sample of each batch of raw coffee beans at its London plant before they are roasted and shipped to its stores.
“My 18 years of experience enable me to distinguish between thousands of flavours,” he says.
Costa Coffee, which sells 108 million cups of coffee worldwide each year, aims to double its number of outlets.
The insurance policy was taken out with Lloyds of London.