Billboards That Watch the Watchers

Billboards That Watch the Watchers

Rick Rivera, left, and Nathan Lichon spot the sneaky little cameras in an electronic billboard in Manhattan

In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.

Billboards are a different story. For the most part, they are still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.

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Sands of Time Wristwatch

Sands of Time Wristwatch

For over 40 years, one of the longest running television shows in history opens with a slow camera zoom on an hour glass ticking away your daily wasted hour of mind numbing melodrama. The voice over is one of the most famous lines ever written for mass media; “Like sands through the hourglass, so are the days of our lives.”

Now you can while away the days of your life with this brilliant timepiece. It’s called the “Sand+Time” and you might notice the none too subtle digital hour glass screen.

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Tough Guys Love the Diesel Multi Display Watch

Tough Guys Love the Diesel Multi Display Watch

This new watch in the Diesel Signature collection has more dials than you will know what to do with.  It features a chronograph as well as four miniature movements. Over all, pretty nice looking and rugged at the same time, sporting a black genuine leather strap and stainless steel case, with stainless steel plates and Diesel screws.

 

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