Billboards That Watch the Watchers

Billboards That Watch the Watchers

Rick Rivera, left, and Nathan Lichon spot the sneaky little cameras in an electronic billboard in Manhattan

In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.

Billboards are a different story. For the most part, they are still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.

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Free Sex… but You Have to Let Others Watch

 Free Sex…  but You Have to Let Others Watch

How much is you modesty worth?

If you want to watch Nick having sex with a prostitute, he’s happy to let you. The 36-year-old bank-security technician drove eight hours from his home in Metz, France, to Big Sister, a Prague brothel where customers peruse a touch-screen menu of blonds, brunettes and redheads available for free. The catch is clients have to let their exploits be filmed and posted on the Internet. (Pics)

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