Sharing green ideas with friends and family reduces their carbon footprint.
It’s been tagged the ‘kitchen table conversation’ approach. And if a recent trial is anything to go by it works. “Participants … cut power use by 37 per cent and their carbon footprint by 27 per cent,” says Paul Graham, one of the projects proponents. Now the search is on to find 500 folk who’ll act as convenors of these kitchen conversations with family, friends, neighbours or workmates on the topics of energy, climate change, water and waste.
It is well known that we humans are herd animals and much of our changes in behaviour result from observing our peers. The Energymark program seems to know how effective this can be. Something that Environmental Psychologist, Doug McKenzie-Mohr, Ph.D. with his work on Fostering Sustainable Behavior through Community Based Social Marketing, has long known