39% of employers dig into candidates on social sites.
Should employers be looking into how people live their lives through social media? It’s becoming an increasingly important question. The number of people fired over social-media posts is rising, and many employers look closely at a job candidate’s online presence before making a decision.
Continue reading… “Should employers monitor their employees’ social media?”
Conversnitch
Everyone eavesdrops but few people will admit to it. However, two artists decided to bring the popular pastime into the digital age, with a lamp that can listen in on conversations and post the juiciest details straight to Twitter. Kyle McDonald and Brian House created Conversnitch to raise the issue of privacy in a world where internet-connected mobile devices make it so easy to share other people’s secrets.
After banning Twitter last week, the actions of Turkish Prime Minister Recep Tayyip Erdogan have failed spectacularly. Immediately following Turkey’s ban, Twitter issued an SMS workaround. Then, “#TwitterisblockedinTurkey” became a globally trending topic on Twitter.
Continue reading… “Turkey’s Twitter ban backfires”
According to a new study, Twitter’s data-gathering ways can be used to predict big. potentially world-shaking events. Nathan Kallus, a PhD student at the Massachusetts Institute of Technology, analyzed thousands of tweets associated with the 2013 coup in Egypt, and claims that the social unrest associated with it was, in fact, predictable ahead of time.
Continue reading… “Twitter can predict major events: Study”
80% of Facebook’s TV “chatter” comes through mobile devices.
Facebook competes with Twitter in the budding social media analytics market with their trove of user data. In a report produced in conjunction with SecondSync, a social media television analytics firm, Facebook breaks down anonymized user data surrounding television shows by a variety of measures such as types of interaction, demographics, device and genre.
Continue reading… “Facebook watches how you watch TV”
Social media (and all the content creation that comes with it) is a hot place to be.
It has been quite a year for the startup community and social and technology-related businesses. In just a few months, Twitter went public, Google Glass showed up on our train route to work, and YouTube hosted ‘live’ music video awards.
Continue reading… “Top 12 social and content careers to watch in 2014”
When a shark comes roughly within .6 mile to shore a transmitter triggers an alert to send a tweet.
Western Australia (WA) scientists have equipped at least 320 sharks with transmitters that update a Twitter feed when the shark nears shore, meaning that technology is one step closer to finally defeating sharks.
Continue reading… “Sharks use Twitter to warn Aussie swimmers”
Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists.
More and more brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat. They are not marketing by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor. But it’s not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.
Continue reading… “2014 marketing trend: Small messages make a big impact”
Between Q1 and Q3 this year, Vine grew 403%, making it the world’s fastest growing app. Twitter relaunched Vine in January, explaining its exponential growth.
Continue reading… “Top 10 fastest growing apps in the world”
Tweeting about TV is a large and growing phenomenon.
The first Nielsen-Twitter TV ratings report has just been released by Nielsen, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013. The number of Twitter TV authors in the US has also risen 24 percent, from 15 million to 19 million in the same period. (Infographic)
Continue reading… “Nielsen-Twitter TV ratings report shows 38% increase in tweets about TV”
A researcher from IBM says she can make a good educated guess about your personality just from looking at 200 of your Twittermessages.
Continue reading… “Your tweets can reveal your personality: IBM study”
Not just a trendy word anymore, social media marketing is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.