The Maximum Curiosity Series: Why Curiosity and Truthfulness Will Define the Next Generation of AI

By Futurist Thomas Frey

The Door We Never Opened

For thirty-five years, Bob Barker stood on the stage of The Price Is Right and presented contestants with an agonizing choice.

Behind Door Number 1: a new living room set, fully visible, clearly valuable.

Behind Door Number 2: a jet ski and trailer, right there on display, tangible and real.

Behind Door Number 3: mystery.

The contestant could see exactly what Doors 1 and 2 offered. But Door 3 was the unknown. It might contain a brand new car worth $30,000. It might contain a donkey wearing a sombrero. The only way to find out was to forfeit the prizes they could actually see.

And that mystery—that maddening, tantalizing unknown—became the essential ingredient that made the show work.

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