More ads, higher completion rates on longer online videos

Total video views among internet users in the US were up 23% year over year in Q4 2012.

The appetite of U.S. online video viewers appears far from satisfied. Research from video monetization firm FreeWheel shows that the total video views among internet users in the US were up 23% year over year in Q4 2012. That growth has paralleled an increase in video ad volume, which grew 47% over the same time period, according to FreeWheel. (FreeWheel’s data covers only rights-managed videos, and does not include user-generated content.)

 

 

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Providers of free online higher education add more schools, including foreign schools

Coursera adds 29 universities and institutes to their online venture.

Providers of free online higher education are expanding the ranks of universities that contribute courses to their Web sites.  They are also adding many schools from outside the United States.

 

 

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Online education replacing physical colleges at a record pace

Educators have known that the online revolution would eventually envelop the physical classroom, but a torrent of near-revolutionary developments in the past month are proving that change is coming quicker than anyone imagined. In just 30 days, the largest school system in the U.S. began offering credit for online courses, a major university began awarding degrees without any class time required, and scores of public universities are moving their courses online. The point at which online higher education becomes mainstream is no longer in some fuzzy hypothetical future; the next president’s Secretary of Education will need an entire department dedicated to the massive transition.

 

 

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Eight brilliant people talk about the future of online education

Online education will have an enormous transformative impact on billions of people around the world.

The single most important technological development of the millennium is the advent of massively open online classes (MOOCs).  The first reason it is so important is the enormously transformative impact MOOCs can have on literally billions of people in the world.  And the second reason is for the equally disruptive effect MOOCs will inevitably have on the global education industry.

 

 

 

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Can the Khan Academy help find the next Einstein?

Albert Einstein

A vision for the future would be one where everyone will be able to learn at their own pace and where it would be competency based. Once you feel like you know something you can prove it, and the world respects that, and maybe you have to maintain that knowledge state, it’s not that you just have to prove it once and not have to worry about it.

 

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51% of online consumer activity on Christmas day took place on mobile devices

51% of all online activity came from mobile devices.

More than fifty percent of consumer activity during Christmas day took place on mobile devices, according to a study released today by mobile analytics platform Mixpanel. Based on its analysis of over 695 million actions, the study shows a 11 percent increase the week prior to the holiday.

 

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Amazon remains on top for customer satisfaction while Apple drops out of the top 5

Amazon remains on top for customer satisfaction.

Amazon remains on top with customer satisfaction as Apple’s online store slid out of the top five, according to an online retailer study by Foresee. In fact, Apple had its lowest score in four years, achieving only an 80 percent rating.

 

 

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Rethinking the way we publish online

Apple’s Newsstand

There is a pretty clear preference on the part of many publishers for creating an online or mobile experience that looks as much as possible like the physical magazine or newspaper it is intended to replace.  This is something Apple reinforces with its Newsstand platform, which has virtual shelves with tiny virtual magazine covers and newspaper front pages. In many cases this approach is not surprising, but is it the best way to either publish or consume content.  Which is why some of the most interesting experiments in online content are coming from those who are not just thinking outside of the box, but aren’t even willing to admit that there is a box.

 

 

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Online viewers abandon video if it doesn’t play in 2 seconds: Study

Faster internet connections have made viewers more impatient.

Revenues are declining for the traditional forms of online advertising.  Emerging as a bright spot for many media companies is the video.  It offers an opportunity for long engagement and hefty ad rates — but also a challenge to make it work.

 

 

 

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The unintended consequences of moving death certificates to the digital age

Moving paper death certificates to an online process should be easy.

The EDRS, or the Washington State Electronic Death Registry System is an online system that is moving paper death certificates to an online process.  This system should make the process of completing death certificates faster and easier.  But, the government designed the system.

 

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Within 10 years college could be totally free

Online courses will revolutionize higher education and cut the cost to near zero for most students over the next decade.

In as little as ten years a quality higher education couldl be largely free—unless, of course, nothing much has changed. It all depends on whom you believe. But one thing is clear: The debate about financing education grows louder by the day.

 

 

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