iBeacon could change the retail experience for consumers.
The iBeacon is an indoor positioning system that communicates with devices via Bluetooth Low Energy (BLE). It’s basically GPS for indoors.
Continue reading… “iBeacon will revolutionize both work and shopping”
Digital revenue surpassed broadcast TV this year.
Digital advertising online and via mobile crossed the $40 billion mark for the first time ever this past year, according to the Internet Advertising Bureau. Since 2004, the average growth rate has been 18 percent. And this year, digital ad revenues surpassed broadcast television for the first time.
Continue reading… “Online and mobile advertising hits $43 billion”
Philips has announced that it is piloting a system in which LED store lamps track shoppers. Shoppers would first have to download the store’s app. Once they do, every lamp in the store is able to communicate with the shoppers’ phones using pulses of light the human eye can’t detect. The lamps know whether someone is in the produce section or the peanut butter aisle… and in response, the app can call up killer deals on bananas or jelly, depending.
Continue reading… “Philips intelligent store lighting can track shoppers”
Industry analysts say humans are disappearing from retail establishments, replaced by kiosks.
It all started in a chain of supermarkets when one section of the check-out aisles suddenly had self-service scanners. Consumers were encouraged to check themselves out, paying with cash or plastic.
Continue reading… “Automated future – get used to being served by machines”
Once the retailer has a phone number, they have an identity.
We all feel violated when companies dig deeper into your pockets than you want. New technology is letting brick-and-mortar stores invade shoppers’ pockets for personal information more than ever before. Retailers have unprecedented access to shoppers’ habits with the stores ability to track customers cell phones. They can track how frequently a customer visits a store to how long he stands at a window display before deciding whether or not to enter the shop.
Continue reading… “Big box stores are watching you”
Millennials engage in nearly every online shopping activity.
Millennials have grown up embracing the deep discounts and convenience offered by online shopping. A January 2013 survey from ad agency DDB Worldwide of US web users’ attitudes toward ecommerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.
Continue reading… “How the Millennial generation shops online”
Online shopping is the way of the future, and retailers across the globe must keep in step with that trend. (Infographic)
Continue reading… “A look at the digital future of global retail marketing”
16 to 34 year olds are more likely to wield a smartphone or other mobile device as a shopping companion.
We all know that young people like to shop. All before the responsibilities of having a family set in, in the relatively care-free years of high school and college, young people tend to throw their pennies into blouses, jeans and other must-have accessories. (Infographic)
Continue reading… “How Millennials shop and spend in America”
Recently, Marc Andreessen made some bold statements about the future of the retail business:
“Retail chains are a fundamentally implausible economic structure if there’s a viable alternative,” he says. “You combine the fixed cost of real estate with inventory, and it puts every retailer in a highly leveraged position. Few can survive a decline of 20 to 30 percent in revenues. It just doesn’t make any sense for all this stuff to sit on shelves. There is fundamentally a better model.”
Continue reading… “The future of 3D printing and the retail business”
TV remains top tops for influencing purchase decisions.
Most consumer commerce transactions still take place offline, in physical stores, yet ecommerce makes deeper inroads every year. Similarly, the majority of online purchases still occur on the desktop, but smartphone and tablet commerce are assuming greater prominence.
Continue reading… “TV remains the greatest influence on purchase decisions”
There have always been part-time workers, especially at restaurants and retailers but employers today rely on them far more than before.
The Fresh & Easy grocery store chain has opened up 150 stores in California since it was founded five years ago. It has positioned itself as a hip and socially responsible company.
Continue reading… “More Americans working part-time as hours shrink and shift”
Online buyers in India will spend nearly five times more on travel than on retail purchases in 2012.
India’s ecommerce is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases. Online buyers in India spend nearly five times more on leisure and unmanaged business travel than they spend on retail purchases.
Continue reading… “83% of ecommerce in India is from online travel sales”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.