Millennials are disrupting Thanksgiving with their tiny turkeys

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Millennials kill again. The latest victim? Big Thanksgiving turkeys.

Tiny turkeys are gaining popularity.

Small birds are having a big moment. Tiny turkeys will increasingly grace Thanksgiving tables next week, thanks to the millennial generation’s ongoing campaign to remake American gastronomy. The holiday depicted by Norman Rockwell-Grandma showing off a cooked bird so plump it weighs down a banquet plate-is still common. But smaller families, growing guilt over wasteful leftovers and a preference for free-range fowl have all played roles in the emergence of petite poultry as a holiday dinner centerpiece.

“People are starting to understand it’s not natural to grow turkeys up to 30 pounds,” said Ariane Daguin, co-founder and owner of D’Artagnan, a wholesale and e-commerce food company in Union, New Jersey. “In general, that means they were penned up with no room to move around, and that’s why they’re fat like that.”

Continue reading… “Millennials are disrupting Thanksgiving with their tiny turkeys”

Cyber Monday will remain biggest ecommerce day of the year

41% of US consumers planned to shop on Black Friday this year.

Holiday promotions by retailers are earlier and earlier every year.  The buzz has moved progressively from “Cyber Monday” to Black Friday and finally to Thanksgiving Day itself, with reports of mass merchants beginning their sales in the middle of what is for many still an important family holiday.

 

 

Continue reading… “Cyber Monday will remain biggest ecommerce day of the year”

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