Kids who saw an ad for fries picked the fries, even when their parents tried to get them to pick a healthier alternative.
Food ads are more persuasive than an involved parent when it comes to children’s food selection, a new study in The Journal of Pediatrics suggests. Researchers were surprised at the findings when they were trying to determine the impact of commercials in childrens’ diets.
Continue reading… “Food ads have more clout than parents: study”
China will surpass Japan in total media spending this year.
Advertising in China, still developing compared to countries like the US and Japan, is beginning to catch up to the demand of consumer-facing companies looking to expand their reach among the world’s largest population and its growing buying power. eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world.
Continue reading… “China becomes No. 2 ad market in the world”
“Perfected television and radio telephone combined!”
Seagram’s advertised its VO Canadian whiskey back in the mid-1940’s with a series of extremely manly magazine ads about “Men Who Plan Beyond Tomorrow”. They were unspecified futuristic thinkers who liked the fact that Seagram’s was patient enough to age VO for six years. Each of the ads depicted a different miracle that would transform postwar America and they were glorious. (Pics)
Continue reading… “1940’s whiskey ads predicted the future”
The IAB estimates that Internet-ad revenue in 2010 surpassed that of newspapers.
Double-digit growth of web advertising resumed in 2010 in the U.S. According to the Interactive Advertising Bureau, web advertising outpaced traditional media and surpassed newspaper ad revenue for the first time.
Continue reading… “Web Advertising Surpassed Newspaper Ad Revenue in 2010”
Adzookie, a free advertising network for mobile devices, said Tuesday that the company will pay your mortgage if it can paint your house with an ad for the service.
Continue reading… “Let Adzookie Turn Your House Into a Billboard and They Will Pay Your Mortgage”
Ads placed on long-tail sites had a significant lift in clickthrough rate compared with ads on larger web properties.
Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.
Continue reading… “Advertisers Missing Opportunities by Overlooking the Power of Long Tail Websites”
Laptops were called “microcomputers”, and were the size of a small house.
Remember when this was the latest technology? Computer technology has certainly come a long way in only a few decades. Tech that was once cutting-edge is just plain funny now. Take a trip back in time and enjoy the computers of days long ago. (Pics)
Continue reading… “Retro Computer Ads”
The famous “sex spelled out in ice cubes” gin ad.
Facebook has rolled out a new ad system where people’s updates get converted into “sponsored story” ads fed to their friends. But this is hardly the first time advertisers have tried to feed us ads stealth-style. (videos)
Continue reading… “How Advertisers Try to Control Your Mind”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.