An incredible 56.1% of ads on the internet are not seen by humans, according to new research released today by Google.
“With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user,” said Google group product manager Sanaz Ahari in a blog post.
In the U.S., when commercial television made its debut, programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global display advertising across the web, mobile internet and apps collectively grew by 32.4% in 2013 — by far the biggest leap of any media — but that still worked out to a 4.5% share of the overall spend in ads. In contrast, television grew only 4.3% but remains the behemoth when it comes to ad spend, taking nearly 58% of the market.
Continue reading… “Internet display ad spending up 32% in 2013, but still just 4.5% of market share”
Apple wants to measure your mood through body sensors, user habits, and consumer data.
Apple wants to know more about its users–specifically how they are feeling, to be able to better serve ads. A patent application published Thursday by the U.S. Patent & Trademark Office shows Apple is looking at the possibility of measuring users’ mood to better target content.
Continue reading… “Apple wants to measure your mood to better deliver targeted ads”
Google to offer free rides in self-driving cars for shoppers.
Self-driving cars have a lot to do with Google’s core business selling ads. Google was just awarded a patent for an ad-powered taxi service. The patent would allow advertisers to offer potential customers a free ride to their place of business.
Continue reading… “Google patents ad-powered taxis that offer to transport web shoppers to stores”
When it comes to mobile display ads, Facebook has already outstripped Google.
Facebook is expected to rake in three out of ten dollars spent on mobile ads in the U.S. this year, says marketing research firm eMarketer.
Continue reading… “30% of all mobile ad dollars will go to Facebook in 2013”
Total video views among internet users in the US were up 23% year over year in Q4 2012.
The appetite of U.S. online video viewers appears far from satisfied. Research from video monetization firm FreeWheel shows that the total video views among internet users in the US were up 23% year over year in Q4 2012. That growth has paralleled an increase in video ad volume, which grew 47% over the same time period, according to FreeWheel. (FreeWheel’s data covers only rights-managed videos, and does not include user-generated content.)
Continue reading… “More ads, higher completion rates on longer online videos”
Super Bowl ad surprises ruined by social media.
There is a growing feeling that marketers’ use of social media is ruining the surprise of Super Bowl ads. Last Super Bowl, just one memorable ad bucked this trend last Super Bowl–Chrysler’s offering with Clint Eastwood–while other firms such as Honda made similar versions available on YouTube and Facebook. General manager-brand marketing for Audi, Loren Angelo, reckons that, with just 24-48 hours’ worth of Internet chatter about the Super Bowl, the reveal is worth everything, allowing an advertiser to have “a much longer conversation with consumers.”
Continue reading… “Social media is spoiling the Super Bowl ad surprises”
“Paid apps work because they provide the great experience people deserve as customers.”
Time is money, and apps don’t last forever. All the weeks you spent on your apps and you’re never going get back all those hours you spent on them. And all of the free apps are dangerous, yet free is the dominant business model most mobile apps are taking these days. The idea is to grow as quickly as possible then insert ads of some kind or get acquired. For consumers it offers a crummy set of choices: either losing the countless hours you put into the app or have your private data sold to marketers — since as well all know, when the product is free, you are the product.
Continue reading… “The hidden costs of the ‘free’ app ecosystem”
This is the third straight quarter where the number of ad pages declined.
During the first quarter of 2012 U.S. consumer magazines saw their number of ad pages fall 8.2% from the year earlier period. This is the third straight quarter where the number of ad pages declined from the year-earlier period, according to the Publishers Information Bureau, according to the Publishers Information Bureau.
Continue reading… “Magazine ad pages fall 8.2% during first quarter of 2012”
Advertisers are falling over themselves to get their ads out on YouTube or as part of online contests, like Volkswagen has done this year.
A big social event every year is the Super Bowl. During this year’s battle pitting the New York Giants against the New England Patriots, getting social will happen on screens and the sofa. (video)
Continue reading… “It’s the year of social media for Super Bowl ads”
35 percent of meals eaten by millennials are really snacks.
If you are a “millennial” (born somewhere between 1980 and 2000), when is the last time that you sat down to eat three square meals a day? Chances are you haven’t sat down for even two or one square meal a day.
Continue reading… “Food trends of the millennial generation”