By Futurist Thomas Frey
When You Control the Destination, You Control the Experience
Cruise lines spend billions building ships that visit islands they don’t control, dealing with overcrowded ports, limited infrastructure, and experiences constrained by what local communities can provide. Meanwhile, they could be building their own permanent floating resort complexes—massive linked platforms anchored in strategic ocean locations, creating destinations more compelling than any land-based resort while controlling every aspect of the guest experience.
The technology exists. The economics work. The operational advantages are overwhelming. So why hasn’t Carnival, Royal Caribbean, or Norwegian built their own floating resort islands?
Because they’re still thinking like transportation companies instead of destination developers. The first cruise line that makes this leap won’t just enhance their product—they’ll create an entirely new category of ocean resort that traditional cruise ports and land-based destinations can’t match.
Continue reading… “The Floating Empire: Why Cruise Lines Should Build Their Own Ocean Resort Islands”
