Freemium is coming to an end

hershey-rocher

Dropbox, Evernote and RememberTheMilk do not make a case for freemium.  And these three easily available examples do not make indisputable evidence against freemium. But these three quotes reflect a return to the roots of marketing — starting with customer needs, choosing the needs you want to serve and getting your fair share of the value created.

  • “We are now seeing the end of the freemium model — signing up users for free and trying to upsell,” said Christian Vanek, CEO of the Boulder-based SurveyGizmo, in a recent phone conversation.
  • “6.5 million unique users is not all that it’s cracked up to be. I don’t want hits. I want revenue. I want a real business,” said Matt Wensing, founder and CEO of Stormpulse, in an interview with Mixergy.
  • “Make a product people want to pay for,” said Marco Arment, founder of Instapaper, in a Planet Money interview.

Continue reading… “Freemium is coming to an end”

The serial entrepreneur myth

serial entrepreneur

A serial entrepreneur is an entrepreneur who starts a number of new businesses.

When it comes to learning about startups, that landscape is largely made up of the books you would find in the average library,  They are books about “how to deal with your company finances”, “10 steps to marketing success” and other dispiriting works, along with more inspiring but largely useless biographies of successful businessmen.

Continue reading… “The serial entrepreneur myth”

Startup scene is thriving in Omaha, Nebraska

omaha

Omaha, Nebraska

Bob Grinnell, the owner of the building where a former furniture factory once occupied in North Downtown Omaha, Nebraska explains to Eric Markowitz of Inc.com,  how this factory, The Mastercraft, takes its name from the furniture brand that had originally inhabited the space.  The furniture company opened in 1941 and manufactured furniture for the better part of the 20th century.  But 10 years ago, the furniture business failed and investors in Iowa bought the company.  The building was abandoned.

Continue reading… “Startup scene is thriving in Omaha, Nebraska”

Overnight success a myth

overnight success

There can be years of decisions, learning, analysis, thought and effort to become an “overnight success”.

Rovio spent eight years and almost went bankrupt before finally creating their massive hit Angry Birds.  It was their 52nd game they had created. Pinterest is one of the fastest growing websites in history, but struggled for a long time. Pinterest’s CEO recently said that they had “catastrophically small numbers” in their first year after launch, and that if he had listened to popular startup advice he probably would have quit.

Continue reading… “Overnight success a myth”

Six tips on how to hire the right person for your startup

WAnt startup 3245342

Tech companies in Silicon Valley and in tech hubs across the United States are at war against each other, to find and hire quality talent that is in short supply. The competition is particularly fierce among startups, which means that it’s ever so important to make the right decisions when hiring your next rock star.

Here are six tips to set you on the right course…

Continue reading… “Six tips on how to hire the right person for your startup”

Found in Town – a lost and found for the internet

found in town

Found in Town

Many of us have lost a wallet or cell phone and have just been about to give up on humanity when a perfect stranger returns them.  It’s the hypothesis of Found in Town, a new Chicago startup, that these moments of unexpected human goodness would be much more frequent if only technology were to lend a helping hand. Found in Town essentially brings the lost-and-found box and puts it on the Web.

Continue reading… “Found in Town – a lost and found for the internet”

8 debt options to finance your small business startup: part 1

credit-cards

Credit cards are the most common form of financing for small business startups.

There are eight solutions to financing your startup with debt.  When you are talking about debt options, think of loans and lines of credit that you pay back to a lender.  We are not looking at any equity solutions such as angel investors, venture capital, etc.  But nothing is easy these days and if you have damaged credit or you’re looking for several hundred thousand dollars it’s much less likely to happen purely with debt.

Continue reading… “8 debt options to finance your small business startup: part 1”

Startup rates increased around the world in 2011

startups

The Global Entrepreneurship Monitor shows entrepreneurial activity revived in 2011 after years of decline

Early-stage entrepreneurial activity rates surged around the world in 2011, jumping nearly 60 percent in the U.S., according to a survey released this week by the Global Entrepreneurship Monitor. More than 12 percent of U.S. adults reported starting a business or running new businesses last year, up from just below 8 percent in 2010.

Continue reading… “Startup rates increased around the world in 2011”

Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.