One of the less obvious products being unveiled this week at SXSW is a small concrete house. On the outside, it doesn’t look like anything particularly special, although the covered patio and spacious windows are less common on tiny poured-concrete buildings.
That’s because the innovation isn’t in the structure or materials — it’s in the design and building. ICON, the company that builds the 650-square-foot house, claims it costs just $10,000 to build, and can be 3-D printed by a Vulcan printer in 12 to 24 hours using the most common building material on Earth.
