Facebook fans have jumped almost 30 percent in value since 2010. In fact, social marketing firm Syncapse says they could be worth hundreds of dollars each, depending on the industry and company.
Continue reading… “Facebook fans jump up 30% in value since 2010”
Americans like an average of 70 pages.
Facebook wants you to like more pages so they have really been pushing users to like pages and it seems to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.
Continue reading… “How many pages does an average Facebook user like?”
When it comes to mobile display ads, Facebook has already outstripped Google.
Facebook is expected to rake in three out of ten dollars spent on mobile ads in the U.S. this year, says marketing research firm eMarketer.
Continue reading… “30% of all mobile ad dollars will go to Facebook in 2013”
For teens, the mobile messaging apps represent freedom from Facebook.
Facebook is last place you want to be these days if you are a daring, unruly malcontent of a teen. Facebook is now the Establishment of social networks, and for teens, that’s reason enough to stay away from it.
Continue reading… “Teens still leaving Facebook for mobile messaging apps”
Facebook even tracks non-Facebook users.
We are going to start with three data points.
One: Some of the Chinese military hackers who were implicated in a broad set of attacks against the U.S. government and corporations were identified because they accessed Facebook from the same network infrastructure they used to carry out their attacks.
Continue reading… “Why the internet is a surveillance state”
Users with strong social networking ties found new jobs at a rate of 33.2 percent.
It appears that being active on Facebook can get you that new job. According to a new study by Facebook data scientists, job-seekers with a strong, deep, and rich social network online are five times as likely to land that new job.
Platform is getting major results.
Facebook said users share their app activity more than one billion times each day using the social network. These include details like the music they’re listening to (done 40 billion times so far), their reading progress (shared 40 million times), and their fitness updates.
Continue reading… “App activity by Facebook users shared more than 1 billion times each day”
Each post is seen by one in three Facebook “friends.”
Do you know who saw the picture you posted on Facebook or what you posted on your timeline? More of your Facebook “friends” saw what you posted than the average Facebook user realizes, according to a study done by data scientists at Facebook.
Continue reading… “Each post on Facebook seen by a third of friends”
Facebook made two pennies per user per month.
A billion people offer their two cents every month to Facebook, literally. That’s about how much income Facebook generated per user each month over the last quarter.
Continue reading… “Facebook generated 2 cents per user last month in income”
Facebook took a look at football fandom across the country as the Super Bowl gets closer.
The National Football League is one of the most popular sports in America with some incredibly devoted fans. At Facebook we have about 35 million account holders in the United States who have Liked a page for one of the 32 teams in the league, representing one of the most comprehensive samples of sports fanship ever collected. Put another way, more than 1 in 10 Americans have declared their support for an NFL team on Facebook.
Continue reading… “NFL fandom based on Facebook likes”
Something transpires in social media every minute. Whether that is a new like, a new connection, a tweet, or social networks gaining unique visitors, we are spending a lot of our minutes socializing in various forms on an array of social sites. 2012 showed us that we prefer to share images and our location, and that Facebook and Twitter both still remain leaders in the social media world.
Continue reading… “What happened In 60 seconds on social networks in 2012 [Infographic]”
Instagram loses half it’s active users.
At the end of 2012, Instagram changed its Terms of Service (ToS) and it has proved far more calamitous for the Facebook-owned Photo app than first imagined. According to new data, Instagram appears to have lost half of its active users in a month.
Continue reading… “Instagram drops from 40 million to 17 million active users in one month”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.