Category: Metaverse

 BY MAI TAO 

Unity, a platform for developing games and other 3D content, and Hyundai Motor Company have agreed a partnership to jointly design and build what they describe as “a new metaverse roadmap and platform for a meta-factory”.

The partnership will realize Hyundai’s vision of becoming the first mobility innovator to build a meta-factory, a digital-twin of the company’s physical plant, supported by a metaverse platform.

The introduction of Meta-factory, will allow Hyundai to test numerous scenarios virtually, in order to assess, calculate and create optimal operation conditions, without employees needing to be onsite. 

The collaboration culminates in a real-time 3D virtual platform, which will reach a broad group of Hyundai Motor Company customers, offering them a more comprehensive range of services across sales, marketing and customer experience.

Meaning, consumers will now be able to trial, test and engage various auto related solutions digitally, long before choosing which to transfer to physical vehicles.

By Mihai M.

“Metaverse” may be the latest buzzword of the tech world, but regardless of whether or not this concept has a future, Samsung’s joining the metaverse with its own VR world called “My House” in collaboration with Naver Z’s ZEPETO platform.

Metaverse, as a concept, consists of an online virtual world that incorporates internet and IoT functionalities and allows users to interact with each other through virtual meetings, conversations, get-togethers, and so on.

Samsung isn’t building its own metaverse from the ground up, but rather, the company has teamed up with Naver Z to utilize the ZEPETO metaverse platform.

Emerging technologies including AI, virtual reality (VR), augmented reality (AR), 5G, and blockchain (and related digital currencies) have all progressed on their own merits and timeline. Each has found a degree of application, though clearly AI has progressed the furthest. Each technology is maturing while overcoming challenges ranging from blockchain’s energy consumption to VR’s propensity for inducing nausea. They will likely converge in readiness over the next several years, underpinned by the now ubiquitous cloud computing for elasticity and scale. And in that convergence, the sum will be far greater than the parts. The catalyst for this convergence will be the metaverse — a connected network of always-on 3D virtual worlds.

The metaverse concept has wide-sweeping potential. On one level, it could be a 3D social media channel with messaging targeted perfectly to every user by AI. That’s the Meta (previously Facebook) vision. It also has the potential to be an all-encompassing platform for information, entertainment

and work.

There will be multiple metaverses, at least initially, with some tailored to specific interests such as gaming or sports. The key distinction between current technology and the metaverse is the immersive possibilities the metaverse offers, which is why Meta, Microsoft, Nvidia, and others are investing so heavily in it. It may also become the next version of the Internet.

Instead of watching the news, you could feel as if you are in the news. Instead of learning history by reading about an event in a book – such as Washington crossing the Delaware – you could virtually witness the event from the shore or from a boat. Instead of watching a basketball game on television, you could experience it in 360-surround. People could attend a conference virtually, watch the keynotes, and meet with others. In the metaverse, our digital presence will increasingly supplement our real one. According to Meta CEO Mark Zuckerberg, the metaverse could be the next best thing to a working teleportation device.