189 million people use Facebook without ever touching a computer

Facebook has a grand total of 189 million “mobile-only monthly active users (MAUs).

Facebook has for some time been focusing on getting its network into the hands of everyone around the world, be they tech sophisticates in urban centers or nomadic herdsmen in South Sudan.

 

 

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Seventy-five cents of every dollar spent on mobile advertising is spent on iPhone and iPad

iTunes has a long and successful history of commercial transactions, so people feel comfortable clicking and shopping and buying on iOS.

The mobel advertising market is booming and it has grown from $1.4 billion in 2011 to $4.1 billion in 2012, and it’s projected to hit a massive $7.3 billion in 2013.

And almost all of it is spent on Apple’s ecosystem.

 

 

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300 percent increase in mobile video views in 2012

The Digital Video Benchmark for the U.S. for 2012 has been released by Adobe.  The Digital Index team shows what it learned monitoring video performance throughout the year across digital platforms. Data was compiled from a study from Adobe Marketing Cloud customers, scoring viewing habits and also monitoring ad performance.There was a massive increase in mobile viewership in 2012 according to Adobe’s numbers, though desktop still dominates when it comes to online video.

 

 

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Moms lead trend in mobile shopping

Moms tend to lead shopping and mobile trends.

More shoppers are becoming increasingly comfortable using the smartphone or tablet to browse retailer offerings, look for discounts and compare products. For moms especially, who tend to lead shopping and mobile trends, the use of these smart devices may have reached the tipping point: Mobile has become more than a nice accessory to augment the shopping process; it has become an essential stop in the path to purchase.

 

 

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70 billion mobile apps will be downloaded in 2013

70 billion apps will be downloaded worldwide in 2013.

Ten apps will be downloaded for every single woman, man, and child on the planet in 2013. According to ABI Research, half of those apps will be Android apps, which will have 58 percent smartphone app share and 41 percent of those will be iOS apps. Thirty-three percent of smartphone app downloads will be for the Apple iPhone while the iPadwill take 75 percent of tablet app downloads. Windows Phone and tablet devices will account for the majority of the rest, with BlackBerry taking about a 2 percent share.

 

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