“Content marketing” seems to be the buzzword of choice these days. If you run a startup — or a small company that is navigating the waters of content marketing for the first time — read this before you dive head-first into any content marketing initiatives.
Americans like an average of 70 pages.
Facebook wants you to like more pages so they have really been pushing users to like pages and it seems to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.
Continue reading… “How many pages does an average Facebook user like?”
If you want more retweets, just ask your followers.
Engaging followers on social media is no easy task. But brands that want to succeed on social media know the number of followers they have isn’t as important as how engaged those followers are.
Continue reading… “Infographic: How to jumpstart engagement on Twitter”
There have been several blog posts on Socialable about Twitter tools. Here is the first in a series of 101 top social media and blogging tools starting with Twitter. Twitter generates 50% of the traffic to Socialable.
Continue reading… “101 Twitter tools for 2013”
Something transpires in social media every minute. Whether that is a new like, a new connection, a tweet, or social networks gaining unique visitors, we are spending a lot of our minutes socializing in various forms on an array of social sites. 2012 showed us that we prefer to share images and our location, and that Facebook and Twitter both still remain leaders in the social media world.
Continue reading… “What happened In 60 seconds on social networks in 2012 [Infographic]”
Super Bowl ad surprises ruined by social media.
There is a growing feeling that marketers’ use of social media is ruining the surprise of Super Bowl ads. Last Super Bowl, just one memorable ad bucked this trend last Super Bowl–Chrysler’s offering with Clint Eastwood–while other firms such as Honda made similar versions available on YouTube and Facebook. General manager-brand marketing for Audi, Loren Angelo, reckons that, with just 24-48 hours’ worth of Internet chatter about the Super Bowl, the reveal is worth everything, allowing an advertiser to have “a much longer conversation with consumers.”
Continue reading… “Social media is spoiling the Super Bowl ad surprises”
Instagram loses half it’s active users.
At the end of 2012, Instagram changed its Terms of Service (ToS) and it has proved far more calamitous for the Facebook-owned Photo app than first imagined. According to new data, Instagram appears to have lost half of its active users in a month.
Continue reading… “Instagram drops from 40 million to 17 million active users in one month”
An internet cafe in Tehran.
Iran has an intense relationship with the internet. The country has made many attempts to curtail its citizens’ use of social media. Iran’s supreme leader, Ayatollah Ali Khamenei, in May, issued a fatwa against anti-filtering tools that have helped citizens to access blocked material on the Internet. In December, they launched Mehr, its own version of YouTube, which allows users to upload and view content they create, and to watch videos from IRIB, Iran’s national broadcaster. They have also been building a national intranet – a government-run network that would operate “largely isolated” from the rest of the World Wide Web. Reporters Without Borders named Iran to its 2012 “Enemies of the Internet” list with Iran’s intensified online crackdowns, increased digital surveillance of citizens, and the imprisonment of web activists.
Continue reading… “Iran’s ‘smart’ approach to censorship of the internet”
A-commerce will become the new e-commerce.
More than 27 million small businesses operating today in the United States form the bedrock U.S. economy. And in 2013, technology will increasingly enable this valuable economic sector to focus on establishing and nurturing client relationships, while automating and streamlining essential business functions, says Jerry Nettuno, founder and CEO of online appointment scheduling service Schedulicity.
Continue reading… “‘A-commerce’ will be on the rise in 2013 in the U.S.”
It’s that time of year where we predict how in the year ahead technology continues to influence how we work and live. Previously the trends have been under the “social media” lens because that has been the major disruptive force, creating both opportunities and threats. This year, the trends will be under term “social-digital” to broaden the focus.
Continue reading… “Top 6 social-digital trends of 2013”
The “Free CGC” ad went viral on the Chinese Internet.
Chinese social media has become a prominent source keeping people updated about what’s happening in China with over 400 million Weibo (China;s twitter) users.. Here are China’s 10 most memorable Internet memes of 2012. They cover scandal, celebrity, humour and buzzwords.
Continue reading… “Top 10 most memorable Chinese Internet Memes of 2012”
350 million plus users suffer from “Facebook addiction syndrome”
The social media landscape has been evolving at a rapid pace over the last few years. It has also become more fun with the addition of Instagram and Pinterest. (Infographic)
Continue reading… “Twenty-seven significant social media statistics and facts for 2012”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.