Top 15 tech trends that will define 2014

Drones will be everywhere.

2013 looked like the dystopian future we’ve been warned about. We learned the NSA can spy on our every word, right as Google shared a breakthrough product that could put a camera and microphone on everyone’s face. Amazon wanted to replace UPS with autonomous drones. But, what will 2014 look like? This is the year of technological kickback, according to Frog design, when privacy goes mainstream and we take the reins on our own quantified self, when artists tame 3-D printers and we learn to unplug. And yes…when drones, driverless cars, and the digital dragon that is China rise to change our economy, and our lives, forever.

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A third of women in the U.S. use Pinterest: Study

Pinterest has experienced strong growth among women in particular.

According to a new Pew Research study, Pinterest’s popularity in the United States has surged in the last year, particularly among women. Pinterest is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts the social bookmarking service slightly ahead of Twitter and Instagram, though all three are well behind Facebook.

 

 

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Top 12 social and content careers to watch in 2014

Social media (and all the content creation that comes with it) is a hot place to be.

It has been quite a year for the startup community and social and technology-related businesses. In just a few months, Twitter went public, Google Glass showed up on our train route to work, and YouTube hosted ‘live’ music video awards.

 

 

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It’s the beginning of a new era for entrepreneurs and startups

There are over 20 million non-employer businesses out there today, with more starting every day.

There is a resurgence of entrepreneurial spirit ever since the recent recession, and more startup activity than ever before. The days of the “job work” mentality are waning, with more people looking to get satisfaction by making the world a better place, rather than just tolerating brain-numbing work to fund enjoyment elsewhere.

 

 

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Only 1% of online Black Friday sales were driven by social media

Only 1% of orders on shopping sites came from people who visited a social network immediately before.

Online sales on Black Friday hit another record this year. Social media only played a relatively small role — at least when measured directly, according to the latest data from IBM.

 

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2014 marketing trend: Small messages make a big impact

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists.

More and more brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat. They are not marketing by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor. But it’s not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

 

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Don’t let LinkedIn ruin your chance of getting that job you want

Your LinkedIn profile is much more than just your online CV.

The job search is something that everyone over 18 has pulled their hair out over at one point or another in their life. What ways can you improve your credibility and the opportunities that are out there?

 

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China’s Little Brothers cleanse online chatter at Sina Weibo’s censorship hub

The censors, new college graduates, are ambivalent about deleting posts.

On the outskirts of the Chinese city of Tianjin, in a modern office building. rows of censors sit and stare at computer screens.  Their mission: delete any post on Sina Weibo, China’s version of Twitter, deemed offensive or politically unacceptable.

 

 

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JustDelete.me makes deleting yourself from the internet easier

A new site called JustDelete.me makes vanishing from the web much, much easier.

It’s hard work to delete yourself from the internet. First, you have to decide where exactly you want to disappear — from social media sites to retailer databases — and then you have to figure out how you’re going to do all that.

 

 

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Social business remade the economy while most companies weren’t looking

The online world has clearly and systematically changed the rules of business, and companies must adapt or risk irrelevance. This often seemed self-evident to many of us, even if the ranks of the Fortune 500 and Global 2000 didn’t actually seem to change very much as a result. But the times, they have recently changed.

 

 

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