Social Media – Page 6

Analysis, Business, facebook, Latest Trend, Science & Technology News, Twitter

Social media in the workplace – Is anyone actually working?

November 23, 2012

Everyone spends their time discussing the work they should be doing rather than actually doing it.

It seems like almost everyone is social today. Every minute, Twitter users average 100,000 tweets, Facebook users post 684,478 pieces of content, Tumblr blog owners publish 27,778 new posts and Flickr users add 3,125 new photos. Facebook and Twitter are great tools for connecting and communicating with people in our social lives, or for brands communicating with customers, the real value of pure-play social tools as standalone applications within a business has yet to be proven.

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Analysis, Business, Economy, Latest Trend

Rise of the disruption economy is being driven by startups like Airbnb, Coursera and Uber

October 29, 2012

Airbnb is a social website that connects people who have space to spare with those who are looking for a place to stay.

We have gotten pretty used to the disruption that the rise of the social web has created in the media industry, where it has upended traditional business models and allowed creators of content to connect directly with their audience. But that same wave of socially-driven disruption is now moving through the rest of the economy too — particularly in services that can be easily socialized, such as the hotel business, the taxi industry or the education market. As that wave progresses, we’re seeing companies like Airbnb and Uber and Coursera run into more and more regulatory hurdles, but the writing is already on the wall: service businesses that don’t use social features to lower barriers and increase efficiency will likely not survive long.

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Analysis, Business, Latest Trend

Top 4 event trends you need to know about

October 22, 2012

The world of events and in-person marketing is evolving.

Audiences today expect more than education and entertainment; they expect participation at an event. Today’s top events take advantage of technology as a platform for audience engagement. Having produced and attended a number of customer conferences and trade shows this year, I’ve noticed some very clear trends in how technology is blurring the gap between the presenters and attendees. Here are some examples.

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Analysis, Globalism, Internet, Sealife

Information war is the ‘new cold war’

August 27, 2012

An information war has erupted around the world.

Around the world an information war has erupted. The lines for battle have been drawn between governments that regard the free flow of information, and the ability to access it, as a matter of fundamental human rights, and those that regard official control of information as a fundamental sovereign prerogative. The contest is being waged institutionally in organizations like the International Telecommunications Union (ITU) and daily in countries like Syria.

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Analysis, Business, Entertainment, Latest Trend, Science & Technology News

The challenge of media alignment

August 6, 2012

Twitter has the opportunity to become extraordinarily aligned with their best users.

Advertisers are the actual customer of the TV networks – not the viewers. Both of these groups had similar goals for a long time. Viewers wanted shows they wanted to watch and advertisers wanted lots of viewers to watch these shows. So the TV networks used ratings as a proxy for advertiser happiness and there wasn’t much of a problem.

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Analysis, Business, facebook, Latest Trend

Alcohol brands see increase in engagement on Facebook

July 31, 2012

Marketers raise awareness and start dialogues with fans on social media

Alcohol brands are naturally social companies, with marketing aimed at encouraging friends to spend time together. In keeping with this sociability, many companies are turning to Facebook to raise brand awareness and build community with fans.

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Analysis, Business, Internet, Latest Trend, Science & Technology News

Why online videos are the future of marketing

July 24, 2012

Online video will soon dominate your time spent on the web.

Chances are that in the past three years that you have watched an online video. Almost every site on the internet that you visit has a video displayed in some form. Video viewership has skyrocketed and there are no signs of it slowing down.

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Analysis, Education, Science & Technology News, top 10

Top 10 changes we can expect from the library of the future

April 25, 2012

Libraries have acted as community cornerstones for millennia.

Every April marks School Library Month. Libraries celebrate how they promote education and awareness in an open, nurturing space. What makes them such lasting institutions, though, isn’t the mere act of preserving books and promoting knowledge. Rather, it’s the almost uncanny ability to consistently adapt to the changing demands of the local populace and emerging technology alike. The library system probably won’t disappear anytime soon, but rather, see itself blossoming into something new and exciting in congruence with today’s myriad informational demands.

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App, facebook, Science & Technology News

EnemyGraph – new app lets you add enemies on Facebook

March 27, 2012

EnemyGraph

You can love it or hate it but Facebook is a positive place – you can ‘Like’ things, but not dislike them, and you can have Friends, but not enemies… until now.

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Analysis, facebook, government, Latest Trend, Science & Technology News, Twitter

Social media role in police investigations growing

March 19, 2012

88 percent of law enforcement agencies use social media to investigate crimes.

Cincinnati police investigators stumbled upon an online video last year showing an act of armed robbery, helpfully taped by the perpetrators themselves. The city’s Real Time Crime Center analysts found the footage on a Facebook page while using the popular social-media site to investigate another crime. The suspects were eventually arrested.

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Big Problems, Business, facebook, Latest Trend, Science & Technology News, Twitter

Employers and colleges demand Facebook passwords from applicants

March 6, 2012

Maryland Department of Corrections asks a candidate for his Facebook password.

Do you think Facebook and Twitter account privacy settings guarantee future employers or schools can’t see your private posts? You need to think again.

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Analysis, Business, facebook, Internet

Facebook profile can help employers predict job performance: study

February 23, 2012

Could your Facebook profile be a predictor of job performance?

Does a person’s Facebook profile predict what kind of employee he or she might be? Yes, and with unnerving accuracy, according to a new paper published in the Journal of Applied Social Psychology.

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