Zappos ads use QR codes to dress naked women

Zappos-Image-Big-more than shoes

Zappos tickles your fancy while displaying their product line.

Zappos has launched an ad campaign that expands the definition of “interactive” — by using QR codes to let consumers dress naked models featured in print ads.

The ads, breaking later this month, seek to drive home the point that Zappos offers “more than shoes,” so that phrase is splashed across the otherwise nude women’s nether regions. The QR codes then lead to a website with a video showing what happened to the women after the ad. Consumers can choose an outfit for the women and go to Zappos to buy it…

Continue reading… “Zappos ads use QR codes to dress naked women”

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