Pantone’s 2023 Color of the Year revealed — and it’s unexpectedly bright

Written by Faith Karimi, CNN

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. 

The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family. 

Described as “a nuanced crimson tone” that balances warm and cool, Viva Magenta is “an unconventional shade for an unconventional time,” Pantone said in a statement unveiling its pick. 

“Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.” Pantone said of this year’s choice. Credit: Pantone

“Brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy,” the statement added. “Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.” 

The company went on to describe the color as “audacious, witty and inclusive of all.”

The Pantone Color Institute’s choice is intended to reflect the latest trends across sectors including fashion, beauty, technology, design and home decor. It also serves as something of a mood ring, with shades chosen to capture the zeitgeist. 

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Holo: A 3D Hologram Inside a Crystal Box, Sold Via Smart Contract

Holo: Art selling in the form of an incredibly high-resolution hologram is the next iteration of digital art.

By Nicole Buckler 

In a world-first, One of Leonardo Da Vinci works is being sold as a 670-million-pixel hologram. It will be auctioned on April 21, 2022, at 3:30pm PT.

Named a “Holo,” it comes with a smart contract that verifies ownership and its authenticity. The creators say that a tablet or phone screen isn’t enough.

La Bella Principessa will have a starting bid of $100,000. The Old Master artwork can now be viewed without having to know the owner of the artwork, who holds it in their private collection.

The Holoverse is the first company to tokenize historical masterpieces with rights. 

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Bulleit introduces futuristic 3D printed cocktail

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Different groundbreaking digital tools have infiltrated just about every aspect of the modern world as technology continues to improve at an ever faster rate. But one area that’s been largely untouched by tech is the bar scene. You can still find bartenders crafting drinks the same way they have for hundreds of years at the local watering hole.

That may change soon with the help of 3D printed technology recently debuted to the public as a part of Bulleit’s Frontier Works program, a series of projects and collaborations with cultural creators.

A crowd filled with industry insiders and social media influencers gathered at an abandoned train station in Oakland, California to get a glimpse into the potential future of the alcoholic beverage industry. Guests were served drinks at a giant bar made completely of 3D printed plastic but managed to look like rustic copper, an achievement its architects took pride in after completing the largest node-based printing structure they’d ever taken on.

“[Bulleit] wanted us to go bigger in scale, which is really uncommon and something they deserve credit for,” said Machine Histories principal Jason Pilarski. Computational designer Ryan Oenning compared the task to turning in a rough draft for your master’s thesis.

Impressive as the structure was, a much smaller booth adjacent to it drew more attention as the night went on. That’s where German robotics pioneers Benjamin Greimel and Philipp Hornung supervised a robotic arm making 3D printed cocktails.

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This AI lyrics generator strings your random words into songs

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The system provides a new cure for songwriter’s block

 Could keyword lyrics provide a new cure for songwriter’s block?

Songwriter‘s block can be a problem for even the world’s most successful musicians. They can sometimes overcome it by taking breaks, seeking new forms of inspiration, or simply pushing through. And if none of that works, they could try out a new AI lyrics generator called keyword2lyrics.

The system was created by Mathi Gatti, a data scientist from Argentina, who told TNW he got the idea from his own songwriting struggles:

Sometimes I have a few ideas that I want to turn into a song, but I’m too lazy for that, so I thought it would be cool to make a program that generates lyrics from isolated keywords or phrases.

Gatti developed the tool by training OpenAI‘s GPT-2 language model on songs that Google lists when you search for “top artists 20th century” and “top artists 21st century,” and extracted keywords from them using a tool called yake.

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The visual trends that will define 2020

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The creative industries help to define the look of an era. As much as architecture and literature have an enormous impact, the style and flavour of a decade is primarily decided by the creatives. While that’s a privilege, it is also a responsibility that means creatives must be the ones to constantly push themselves to try new things. After all, nothing’s worse than stagnation.

That’s especially true in the media and marketing world. Too often brands find themselves playing catch-up with the trends being created for younger audiences, instead of working with them collaboratively. That risks alienating savvy millennial and Generation Z consumers, who recognise when they’re being sold to.

In order for marketers and creatives to stay abreast of visual trends,The Drum, in conversation with Adobe Stock and Dentsu in their latest webinar, will draw from Adobe’s 2020 Creative Trends report and explore some of the most important visual trends and sub trends for the year.

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A.I. musicians are a growing trend. What does that mean for the music industry?

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The most prolific musical artists manage to release one, maybe two, studio albums in a year. Rappers can sometimes put out three or four mixtapes during that same time. However, Auxuman plans to put out a new full-length album, featuring hot up-and-coming artists like Yona, Mony, Gemini, Hexe, and Zoya, every single month. How? The power of artificial intelligence of course.

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What would U.S money look like, given the proper attention of an industrial designer

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Bills so pretty you’d never spend them.

Industrial designer Andrey Avgust hails from Belarus, a country whose currency I admit I’ve never seen. But he’s seen our yankee dollars and recognizes that their design kind of stinks.

For fun Avgust gave U.S. bills a redesign, starting with the material: Polymer.

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Robot sculptors are hijacking galleries all around the world

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Two weeks ago, in an industrial shed in the northern suburbs of Brisbane, a team of engineers installed a large, orange robot arm. It was a standard industrial robot arm, but it was not going to be used for standard purposes. The robot’s job would be to carve moulds for the casting of large-scale, metal sculptures. It is being installed by Urban Art Projects, a company that specializes in the manufacture of sculpture and custom architectural facades.

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Biometric ring to replace your passwords, cards and keys

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Smart rings aren’t a new idea: There are plenty of fitness tracking, notification-sending, payment or even protective finger ornaments around. But none have the ability to identify you and authorize your transactions wherever you go. That is, until Token hits the market. It’s a biometric ring that can be used to open house doors, start cars, make credit card transactions and sign in to your computer.

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Will A.I. and machine learning make everyone a musician?

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Music and other live performance art has always been at the cutting edge of technology so it’s no surprise that artificial intelligence and machine learning are pushing its boundaries.

As AI’s ability to manage key elements of the creative process continue to evolve, should artists be worried about the machines taking over? Probably not, says Douglas Eck, research scientist at Google’s Magenta.

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Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
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By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

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