It’s part of a massive effort to push the technology further into the physical world.

Snap Inc. has developed a revolutionary new product that allows users to try on virtual clothing and accessories in real time using augmented reality (AR) technology. Known as the Snap AR Mirror, this innovation could transform the fashion industry and reduce its environmental impact.

According to a recent article in Technology Review, the Snap AR Mirror utilizes computer vision and machine learning algorithms to overlay virtual clothing and accessories on top of the user’s image in real time, allowing them to see how different outfits look on their own bodies without the need for physical try-ons. This AR mirror technology has significant implications for the fashion industry and could help to reduce waste by reducing the number of clothes that are produced and discarded.

Snap has been at the forefront of the AR technology revolution for some time, and the Snap AR Mirror is just one example of their ongoing commitment to this field. As the article notes, the company has been exploring a wide range of applications for AR technology, including gaming, entertainment, and social media.

According to a statement by Snap CEO, Evan Spiegel, “We believe that AR technology has the potential to fundamentally transform the way we interact with the world around us, and that’s why we’re investing so heavily in it.”

The company recently launched an AR game called “Snaptastic Adventures,” which allows users to explore virtual worlds and solve puzzles. Additionally, Snap has been experimenting with AR technology in its social media platform, allowing users to add filters and special effects to their photos and videos.

Overall, the article suggests that AR technology is becoming an increasingly important part of our daily lives and has the potential to revolutionize many different industries. As companies like Snap continue to invest in this technology, it will be interesting to see what new applications and use cases emerge. As Spiegel said, “We’re excited to be at the forefront of this innovation, and we believe that the future is bright for AR technology.”

By The Impactlab