The Carolina Panthers’ viral moment was months in the making. COURTESY CAROLINA PANTHERS
People had gotten used to virtual fans—floating heads along the sideline of the NBA Finals or avatars in the outfield bleachers at MLB games. But on Sunday, with NFL stadiums full again, augmented reality took center stage once more, this time in the form of a CGI panther standing on the 50-yard line.
By Tuesday, Carolina’s mixed reality clip of a massive feline leaping around Bank of America Stadium, and seemingly shredding a Jets banner in the process, had drawn more than 10 million views online. The video received more impressions than any other NFL team post during Week 1, according to Zoomph. Meanwhile, Panthers executives were already fielding requests from potential sponsors, as they plan to bring the project back for future home games.Continue reading… “VIRAL PANTHERS CLIP A ‘MILESTONE IN AUGMENTED REALITY’”