The value of data is only as good as the information and insights we can get from it. The information and insights will help us make better decisions and give us a competitive edge. The promise of big data is that one could glean lots of information and gain many valuable insights. However, people often don’t realize that data and information are not the same. Even if you are able to extract information from your big data, not all of it will be insightful and valuable.
Continue reading… “The fallacy of big data and why we need even bigger data”













