The role of cognitive dissonance in the pandemic

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The minute we make any decision—I think COVID-19 is serious; no, I’m sure it is a hoax—we begin to justify the wisdom of our choice and find reasons to dismiss the alternative.

Members of Heaven’s Gate, a religious cult, believed that as the Hale-Bopp comet passed by Earth in 1997, a spaceship would be traveling in its wake—ready to take true believers aboard. Several members of the group bought an expensive, high-powered telescope so that they might get a clearer view of the comet. They quickly brought it back and asked for a refund. When the manager asked why, they complained that the telescope was defective, that it didn’t show the spaceship following the comet. A short time later, believing that they would be rescued once they had shed their “earthly containers” (their bodies), all 39 members killed themselves.

Heaven’s Gate followers had a tragically misguided conviction, but it is an example, albeit extreme, of cognitive dissonance, the motivational mechanism that underlies the reluctance to admit mistakes or accept scientific findings—even when those findings can save our lives. This dynamic is playing out during the pandemic among the many people who refuse to wear masks or practice social distancing. Human beings are deeply unwilling to change their minds. And when the facts clash with their preexisting convictions, some people would sooner jeopardize their health and everyone else’s than accept new information or admit to being wrong.

Cognitive dissonance, coined by Leon Festinger in the 1950s, describes the discomfort people feel when two cognitions, or a cognition and a behavior, contradict each other. I smoke is dissonant with the knowledge that Smoking can kill me. To reduce that dissonance, the smoker must either quit—or justify smoking (“It keeps me thin, and being overweight is a health risk too, you know”). At its core, Festinger’s theory is about how people strive to make sense out of contradictory ideas and lead lives that are, at least in their own minds, consistent and meaningful.

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7 ways Covid-19 has changed what we eat : Sourdough starters, canned soup and more food waste

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Whether it’s turning to food products that people thought were finished, shopping at unusual times or the fact that selling to supermarkets has resulted in more food waste, not less, there are some surprising outcomes from the pandemic. Here’s a breakdown of the major trends which are having an impact on the food sector.

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University of Houston designs device that instantly zaps COVID-19

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University of Houston has found a way to instantly zap COVID-10.

While the world rushes to find a COVID-19 vaccine, scientists from the University of Houston have found a way to trap and kill the virus — instantly.

The team has designed a “catch and kill” air filter that can nullify the virus responsible for COVID-19. Researchers reported that tests at the Galveston National Laboratory found 99.8 percent of the novel SARS-CoV-2 — which causes COVID-19 — was killed in a single pass through the filter.

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When we’ll return to these ‘normal’ activities, according to experts

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Eating this close to a person outside your COVID bubble could be a long way offWictor Karkocha/Unsplash

Epidemiologists answer your burning questions.

Many Americans are clamoring to get back to normal life, whether the novel coronavirus is gone or not (and it most certainly is not). The banal hallmarks of everyday life—hair cuts! restaurants! physical human contact!—seem pretty tempting after more than three months of varying degrees of isolation.

Now is, unfortunately, not the time to get back to all of that, at least in the US. We haven’t yet gotten COVID under control. Cases are surging yet again in many states, and some places are now reversing some of their reopening steps in an effort to curb the growth. So, more people than ever are probably wondering: when the heck am I going to be able to live my normal life again?

For those of us who don’t know any epidemiologists to ask personally, the New York Times questioned 511 of them about when they would consider returning to a slate of normal activities. Some were extremely cautious (a few said they may never shake another person’s hand again) and others were cautiously optimistic (one epidemiologist told the Times that they were looking forward to dating again). Together, their responses can give us some guidance about when we might expect to have some semblance of normality again.

Here’s what they said:

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MIT-designed robot can disinfect a warehouse floor in 30 minutes — and could one day be employed in grocery stores and schools

This coronavirus-killing MIT robot could end up in your local supermarket

(CNN)MIT has designed a robot that is capable of disinfecting the floor of a 4,000-square foot warehouse in only half an hour, and it could one day be used to clean your local grocery store or school.

The university’s Computer Science and Artificial Intelligence Laboratory (CSAIL) worked with Ava Robotics — a company that focuses on creating telepresence robots — and the Greater Boston Food Bank (GBFB) to develop a robot that uses a custom UV-C light to disinfect surfaces and neutralize aerosolized forms of the coronavirus.

Development on this project began in early April, and one of the researchers said that it came in direct response to the pandemic. The results have been encouraging enough that the researchers say that autonomous UV disinfection could be done in other environments such as supermarkets, factories and restaurants.

Covid-19 mainly spreads via airborne transmission, and it is capable of remaining on surfaces for several days. With states across the US reporting a surge in cases and no concrete timetable for a possible vaccine, there is currently no near-term end to the pandemic. That leaves schools and supermarkets looking for solutions to effectively disinfect areas.

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Six experts on how we’ll live, work, and play in cities after COVID-19

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Architects and urban planners from Gensler, Harvard, and Bloomberg Associates explain the changes coming to our shared spaces.

For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order.

This pandemic is challenging us, but it also offers a once-in-a-century chance to change course and undo some of the damage from the traffic and congestion and pollution. I work with mayors around the world to improve the quality of life in their cities, and transportation is at the heart of what we’re doing in response to the COVID crisis. Just 10 years ago, when I was transportation commissioner of NYC, closing car traffic through Times Square for pedestrians was on the front page of newspapers for weeks. Now cities around the world are turning to car-free streets as part of the recovery. Not because it’s fun or because of any political agenda, but it’s because streets that are accessible are better for business and better to live in. And the same things that make biking and walking attractive in a pandemic—that they’re resilient and reliable and affordable and you can be socially distanced—were true before the pandemic. The pandemic can give cities a head start on a new road order.

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Coronavirus: our study suggests more people have had it than previously estimated

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Many people suspect they’ve been infected with COVID-19 by now, despite the fact that only 0.5% of the UK’s population has actually been diagnosed with it. Similar numbers have been reported in other countries. Exactly how many people have actually had it, however, is unclear. There is also uncertainty around what proportion of people who get COVID-19 die as a result, though many models assume it is around 1%.

We believe there has been over-confidence in the reporting of infection prevalence and fatality rate statistics when it comes to COVID-19. Such statistics fail to take account of uncertainties in the data and explanations for these. In our new paper, published in the in the Journal of Risk Research, we developed a computer model that took these uncertainties into account when estimating COVID-19 fatality rates. And we see a very different picture.

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Japanese researchers have created a smart face mask that connects to your phone


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Japanese researchers have created a smart face mask that has a built in speaker and can translate speech into 8 different languages

 We live in a world full of technology but it was a world without smart masks, until now!

A Japanese technology company Donut Robotics has taken the initiative to create the first smart face masks which connects to your phone. Of course, we couldn’t have battled coronavirus with a simple mask that still does the job of protecting us perfectly well. We as a race need to bring technology into everything and more so if it does an array of extremely important, life-saving things like using a speaker to amplify a person’s voice, covert a person’s speech into text and then translate it into eight different languages through a smartphone app.

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How many people are actually fleeing to the suburbs permanently?

 

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You’ve seen the headlines: “Coronavirus Escape: To the Suburbs” in the New York Times, “Coronavirus: Americans flee cities for the suburbs” in USA Today, “Will the Coronavirus Make the Suburbs Popular Again?” in Architectural Digest.

The coronavirus pandemic’s stay-at-home orders have residents of dense urban areas like New York City pondering a permanent move to somewhere more spread-out for obvious reasons: more space, more land, lower prices.

Mulling the decision to leave New York has almost reached cliche status (there’s even a Leaving New York” essay genre, as the Times notes points out).

As more New Yorkers leave, it invites near-constant speculation about a “mass exodus” out of cities. But are the folks skipping town getting outsized attention? Are there really that many people moving away—for good?

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57% of employees second-guessing careers during COVID-19 pandemic

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Many workers said they are more motivated to be employed at a company that values its staff during unpredictable times, Robert Half found.

More than half (57%) of workers said they have experienced a change in their sentiments toward work during the coronavirus pandemic, data from Robert Half found. During such unpredictable times, some 60% of that number said they want to be employed at an organization that values its staff.

COVID-19 has thrown a major wrench in both the enterprise and economy, resulting in millions of furloughs and layoffs. More than 44.2 million US employees have filed for unemployment claims since the start of coronavirus shutdowns, according to Fortune. Those lucky enough to still have jobs have still been impacted, reevaluating their current employment during such trying times.

“This has been a time of reflection and reprioritization for businesses and people,” said Paul McDonald, senior executive director of Robert Half, in a press release.
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Coronavirus responses highlight how humans have evolved to dismiss facts that don’t fit their worldview

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Science denialism is not just a simple matter of logic or ignorance

Bemoaning uneven individual and state compliance with public health recommendations, top U.S. COVID-19 adviser Anthony Fauci recently blamed the country’s ineffective pandemic response on an American “anti-science bias.” He called this bias “inconceivable,” because “science is truth.” Fauci compared those discounting the importance of masks and social distancing to “anti-vaxxers” in their “amazing” refusal to listen to science.

It is Fauci’s profession of amazement that amazes me. As well-versed as he is in the science of the coronavirus, he’s overlooking the well-established science of “anti-science bias,” or science denial.

Americans increasingly exist in highly polarized, informationally insulated ideological communities occupying their own information universes.

Within segments of the political blogosphere, global warming is dismissed as either a hoax or so uncertain as to be unworthy of response. Within other geographic or online communities, the science of vaccine safety, fluoridated drinking water and genetically modified foods is distorted or ignored. There is a marked gap in expressed concern over the coronavirus depending on political party affiliation, apparently based in part on partisan disagreements over factual issues like the effectiveness of social distancing or the actual COVID-19 death rate.

In theory, resolving factual disputes should be relatively easy: Just present strong evidence, or evidence of a strong expert consensus. This approach succeeds most of the time, when the issue is, say, the atomic weight of hydrogen.

But things don’t work that way when scientific advice presents a picture that threatens someone’s perceived interests or ideological worldview. In practice, it turns out that one’s political, religious or ethnic identity quite effectively predicts one’s willingness to accept expertise on any given politicized issue.

“Motivated reasoning” is what social scientists call the process of deciding what evidence to accept based on the conclusion one prefers. As I explain in my book, “The Truth About Denial,” this very human tendency applies to all kinds of facts about the physical world, economic history and current events.

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The CDC lost control of the Coronavirus Pandemic. Then the agency disappeared

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The world’s premier health agency pushed a flawed coronavirus containment strategy — until it disappeared from public view one day before the outbreak was declared a pandemic.

 On January 17, the world’s most trusted public health agency, the Centers for Disease Control and Prevention, announced it was screening travelers from Wuhan, China, because of a new infectious respiratory illness striking that city.

It was the CDC’s first public briefing on the outbreak, coming as China reported 45 cases of the illness and two deaths linked to a seafood and meat market in Wuhan. Chinese health officials had not yet confirmed that the new illness was transmitted from person to person. But there was reason to believe that it might be: four days earlier, officials in Thailand confirmed their first case, a traveler from Wuhan who had not visited the seafood market.

“Based on the information that CDC has today, we believe the current risk from this virus to the general public is low,” said Nancy Messonnier, the CDC’s director of the National Center for Immunization and Respiratory Diseases. Messonnier, 54, was a veteran of the CDC’s renowned Epidemiological Intelligence Service, where she had risen through the ranks during the national responses to the anthrax attacks and the previous decade’s swine flu pandemic to eventually head the agency’s vaccines center.

Most of the novel coronavirus’s infections apparently went “from animals to people,” she explained, and human transmission was “limited.”

There were many reasons why the information the CDC had on January 17 was wrong. It was wrong because China’s leaders withheld what they already knew about the virus from the World Health Organization. It was wrong, perhaps, because Trump administration officials had cut CDC staffers in Beijing who might have reported the truth directly from China. And it was wrong because past coronavirus outbreaks provided a false guide to an illness new to humanity.

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