The 5 trends that will change how social media is used in 2015

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According to a recent Duke University study, social media spending at companies, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years, but half of marketers interviewed said they couldn’t show what impact social media had on their business – at all.   Continue reading… “The 5 trends that will change how social media is used in 2015”

Facebook is the most Complained about Brand

Facebook Study

We complain 879 million times/year (and Facebook is our top target)

We complain about brands an astonishing 879 million times a year on Twitter, Facebook, and other social media networks. A full 10 percent of us find something to be angry about publicly every single day.

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Why high schools should teach social media skills to students

social media schools

Social media is a very real and ongoing aspect of our everyday lives.

Recently, there has been some discussion on what schools should be teaching students. The United Kingdom announced last month to add cybersecurity to its curriculum in response to a lack of education in the field and the rising industry skills gap.

 

 

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Teens in the U.S. abandon Facebook and cling to iPhones: Study

teen with iphone

73 percent of teens expect their next smartphone to be the iPhone.

Created by Piper Jaffray, the ‘Taking Stock With Teens’ study from the spring of 2014, has been followed by the Fall 2014 edition of the study that was published last week with a particularly harsh outlook for social networking giant Facebook. When teens were asked what social network they typically use, only 45 percent responded with Facebook. That’s down from 72 percent responding Facebook just six months ago.

 

 

Continue reading… “Teens in the U.S. abandon Facebook and cling to iPhones: Study”

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